Donations + awareness. One reason is that we work longterm with our charity organisations to collect donations for their different projects. As we have a “Pay What You Can”-model it is difficult to predict the final amount each collaboration will raise. We offer the artworks we have for a lower price leaving room for our customers to make a donation to one of our charity partners. At the end of each Fiscal Year we will go through the donations and submit the donations directly to you.
The second part is the reach and engagement. Each and every artist we collaborate with signs up to share the collaboration in their own channels at the release of their art. We also share the collaborations in our own SM channels and through newsletters, reaching over 10 million people per month.
Each charity organisation partnering up with us also receives a dedicated page on andyokay.com, with 400.000+ visitors each month.